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You're not alone if you’re wondering how to approach your 2023 content marketing strategy. While it seems like a long way off, the truth is that you’ll need to start planning in just a few short months if you want to take advantage of all the opportunities available to you in the year ahead. Fortunately, we here at Company Name is here to help with our recommendations on the top 5 areas to factor into your 2023 content marketing planning. 1) SEO: It's no secret that Google is the most popular search engine on the planet. With more than 2 trillion searches per year, it's clear that a lot of time and energy is spent trying to make sure your site ranks high in Google. While many factors go into ranking well on Google, content marketing has been proven to be one of the most effective ways to achieve this goal. As an important part of any marketing strategy, content marketing can help you reach your audience with the helpful information they need while also generating leads and...

10 B2B Social Media Marketing Tactics That Actually Work: In the busy world of social media marketing, it’s important to understand which tactics really work, and which ones don’t. If you pour time and effort into strategies that don’t work well with your audience, you may end up wasting valuable time and resources without seeing any returns on your investment. Here are 10 B2B social media marketing tactics that actually work when used correctly. 1) Leverage LinkedIn: LinkedIn is a great place to start building relationships with potential customers. One of the best things about LinkedIn is that it allows for more in-depth conversations than other social media sites. As a result, many people find them to be more of an authority and are willing to listen to what you have to say. For example, if you post an interesting blog on your company's website and then share it on LinkedIn, you'll get more engagement from other users who are already interested in your company. 2) Research Y...