Advantages of Social Media Marketing

Social media plays a big part in your marketing efforts If you are running an online business. With millions logging on to various social networks every day, sites like Facebook and Twitter have become tools for reaching the masses within a short time. Social media needs careful planning, competitive strategic thinking, and more than a little creativity. It also requires that you stay on the pulse of platforms and trends.

 Profile Optimisation:

It is important to woo the customer with the content placed on the social networking site. Many companies give little thought to their actual social profiles. Here are some key points to a great social profile: Have a descriptive & simple screen name. The content should be completely relevant to your company. Creative work to be placed on your headline or brief company description is a must. The limited space needs to be effectively utilized. Mantras define the company. These mantras have to be used across all platforms and people will really start learning who you are.

Choose your web address wisely as it is a one-time activity. This helps to reaffirm your name and identity to all who visit.

Smarter Content:

A good strategy is needed for all the posts to achieve greater results. To engage effectively with the social audience it is imperative to decide what & when to post. Do not practice random acts of marketing. The social strategy should be planned a minimum of 2 months in advance. You have to be consistent and methodical in your approach. You need to be innovative, creative & unique in your posts. You can repackage the evergreen posts occasionally, but make sure you’re not being repetitive. Consistency is crucial. Have a clearly defined brand voice, and if more than one person is sending out social signals for your company, create clear guidelines that everyone meticulously follows. Retweet and repost relevant content from your followers. Use a tool like Hootsuite to schedule your posts so they are appropriately staggered throughout the day. Consider the habits of your target audience too; if you know they’re more likely to be online in the early evening hours, as opposed to the A.M., plan accordingly. Pay attention to trends and popular social metrics in your target niche, and capitalize on those frequently.

Quick & wise response to the audience:

It is essential to engage the audience through content or comment. Communicate and indulge the audience in dialogue through questions & quick responses. Don’t respond in a negative sense unless they have specific complaints about your company or service. In this case, you must respond with tact, warmth, and apologies. Answer all sincere questions efficiently and to the best of your ability. People who are asking questions about your services are ready to become your customers, but not if you ignore them. Make sure you use mentions, not hashtags, to talk to your audience on Twitter. Hashtags are for topics, and mentions are for people. Create macros for responses you make on multiple occasions so you can streamline the question-and-answer process. Always stay positive in your correspondence; Absolutely feel free to delete and block troublemakers that can’t be reasoned with. Your community will appreciate your willingness to have boundaries against bad behavior. You need to be consistent, friendly, and strategic with social media. And don’t forget to bring your sense of humor. By employing a little advanced planning and brand consistency, you can take the social world by storm.