7 Social Media Trends to Watch Out for in 2023

 Do you remember your first cell phone? Likely, it didn’t have many of the features we take for granted

these days. It certainly wasn’t as small, compact, or aesthetically pleasing as today’s smartphones and

tablets. As technology has advanced, so have our devices and how we use them to interact

with one another and the world around us. It stands to reason that the same will happen with social

media platforms over time — especially in the coming years as we approach 2023!

1) The Rise of Messaging Apps:

Messaging apps are on the rise, and it's projected that by 2022, messaging apps will surpass social

media platforms. In fact, Facebook Messenger has more than one billion monthly active users. That said,

there are some trends to watch out for. For example, voice-activated assistants like Siri and Alexa are

becoming more popular among consumers as well as developers. Voice search queries increased by 75%

from 2016 to 2017, this trend is projected to continue. Furthermore, as more people

switch from desktop computers to mobile devices, video content is also expected to see a significant boost.

2) The Decline of Traditional Social Networks:

The way we consume media is changing. Traditional social networks are losing traction and new
platforms are starting to take their place. It's important that marketers stay up-to-date with the latest
trends and changes in the industry because they can help inform your future marketing strategies.

3) The Rise of User-Generated Content:

User-generated content is an important trend because it's authentic and relevant. As the world becomes
increasingly digital, people are relying less on traditional media outlets for information and more on
their social networks. With Facebook, Instagram, Twitter, and Snapchat leading the way, brands need to
be prepared for a future where their followers will dictate what is valuable content.

4) The Shift to Mobile:

Mobile usage is on the rise and it's predicted to keep increasing. In fact, by 2020, mobile internet usage
will overtake desktop internet usage! It's predicted that 80% of all web browsing will be done through a
mobile device by 2023.

5) The Growth of Visual Content:

In the past few years, social media has seen an increase in visual content. As such, it is important to be
aware of the growing popularity of visual platforms. For example, Instagram users spend more time on
Instagram than other social media platforms because it is a primarily visual platform. When you post a
picture or video on your Instagram story, you will likely see more engagement from people who are
interested and want to see what you have posted.

6) The Importance of Live Video:

Live video streaming has been around since the early 2000s, but it was really popularized by the live
broadcasting of President Obama's inauguration, and then the death of Osama bin Laden. With the
popularity of platforms like Facebook Live and Instagram Stories, live video is now a powerful
marketing tool that can be used to reach a new audience. It works because people are more likely to
watch a video if they know it's live- which means you get more eyes on your content. You can also use
it as an opportunity for interaction and engagement with your followers. Live videos can be done via
smartphone app or desktop, so all you need is wifi!

7) The Rise of Influencer Marketing:

Influencer marketing is an emerging trend that's starting to gain traction. The best part? It's super
cost-effective and it doesn't rely on advertising - instead, it relies on the power of influencers to promote
your brand. And as more and more people turn away from traditional forms of media (TV, radio,
newspapers), brands are finding it increasingly difficult to reach their target audiences. Influencer
marketing solves that problem by tapping into influencers' large follower bases, which translates into a
powerful way of reaching potential customers.
Follower counts aren't the only reason why influencer marketing has become so appealing - they also
provide a personal connection between the product or service being promoted and the consumer base
following them.

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