A Complete Guide to Local SEO

 Google Maps, Yelp, TripAdvisor, and other online resources are popular because they help you find the

best local businesses and services. In order to ensure that your business appears when people look online,

though, you need to follow some rules when it comes to local SEO. Fortunately, with this complete guide

to local SEO, you’ll know everything there is to know about how search engines work when it comes to

local businesses and you’ll have the insider knowledge needed to rank at the top of Google and the other

search engines.


What is local SEO?

Local SEO is the process of optimizing your website for search engines so that it will rank higher in

local searches. These searches include queries like Pizza Places Near Me or Locksmiths in Seattle, WA.


Optimize your Google My Business listing:

One of the best ways to optimize your business for search engines is by optimizing your Google

My Business listing. When you do this, you'll need to fill out all of the information that's requested on

the page. This includes providing a photo and a description of your business, as well as answering any

questions that Google prompts you with. If possible, add photos of your business in action and write

reviews from customers who have visited it.


Optimize your website for local search:

If you have a physical store, then your best bet is going to be optimizing your website for local search.

This means you need to do research on the keywords that people in your area are typing into Google

and use those words in your content. You also need to identify categories that are relevant to what you're

selling and fill out descriptions of those products, so people can find them. Finally, it's important to

make sure that the map on your website points people in the right direction! A well-optimized website

will not only bring more customers to your door, but will help you rank higher in Google searches.


Build local citations:

Building local citations is a great way to increase your site's visibility in Google maps and Google

search. You want your business name, address, phone number and website URL on as many sites as

possible. You can use a citation building tool like Whitespark or Citation Labs that will help you find

the best sites for you. It takes time but it's worth it when you see your page rank go up. The more local

citations you have, the better your chances of being found.

Create local content:

Local businesses are always looking for ways to grow their customer base. The first step is getting found online by people in your local area. This can be done through a variety of methods, but the most common way is through Search Engine Optimization (SEO).
One of the biggest misconceptions about SEO is that it is only for big businesses with significant financial backing. That couldn't be further from the truth! If you have some time and some basic understanding of search engines and web development, you can learn how to do some simple SEO yourself. What's even better is that there are a ton of great resources available for those who don't know where to start. There's no need to pay expensive fees or outsource this work when you could do it yourself.

If you're not sure where to begin, then check out these five articles

Promote positive customer reviews:
Monitoring your local search results is important because it will help you see what people are searching
for in your area and how they are searching. This can be a valuable resource when thinking about how
you want to create and optimize your website. There are a number of ways that you can monitor local
search results, but here's the most popular:
1. Use Google Alerts to get notified any time anything new happens with the keywords that you're
interested in (enter a keyword or phrase into google alerts)
2. Track keywords on social media
3. Monitor Yelp listings
4. Check out your competitors' websites and check their reviews (make sure they have a physical
location near where you live!)

Monitor your local search results:
If you’re looking for a competitive market to establish yourself in, local SEO is the way. It has some
of the highest conversion rates and lowest cost per acquisition. To get started, start by ensuring that
your business name is available on Google My Business (GMB). Next, make sure that you have a
current location on GMB so that people can find you without having to call or search through their
maps app. Lastly, upload great photos of your store front and interior as well as any products for sale
inside. This will allow potential customers to see what they would be getting before they even come in.

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