is google adwords the same as google ads


Google AdWords was the original name of Google's advertising platform, which was launched in 2000. In 2018, Google rebranded the platform to Google Ads to reflect the expanded range of advertising options beyond just search ads. Despite the name change, some people still refer to Google's advertising platform as AdWords. In this blog post, we'll explore whether or not Google AdWords and Google Ads are the same.

What is Google AdWords?

Google AdWords was the name of the advertising platform that Google launched in 2000. It allowed businesses to create and display ads on Google's search engine results pages (SERPs) and the Google Display Network. Advertisers bid on keywords and paid-per-click (PPC) for their ads to appear when someone searched for those keywords.

What is Google Ads?

In 2018, Google rebranded its advertising platform from Google AdWords to Google Ads. Google Ads includes all the same advertising options as AdWords, plus additional options such as YouTube ads, app ads, and shopping ads. Google Ads also includes smart campaigns, which use machine learning to automate ad creation and optimization for small businesses.

Are Google AdWords and Google Ads the same?

Technically, Google AdWords and Google Ads are not the same thing. Google AdWords was the original name of the platform, and Google Ads is the current name. However, the underlying technology and advertising options are the same, and advertisers can still access all the same features and functionality as they could with AdWords.

Why did Google change the name from AdWords to Ads?

Google changed the name from AdWords to Ads to reflect the expanded range of advertising options beyond just search ads. The name change was also intended to make the platform more accessible to small businesses, who might not be as familiar with the term "AdWords." The new name, Google Ads, is more straightforward and descriptive, and it better reflects the breadth of advertising options available on the platform.

Conclusion

Google AdWords and Google Ads are two names for the same advertising platform. While the name has changed, the underlying technology and advertising options are the same. The platform allows businesses of all sizes to create and display ads on Google's search engine results pages and the Google Display Network. Whether you refer to it as Google AdWords or Google Ads, the platform remains a powerful tool for businesses looking to reach their target audience and drive conversions.

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