which google ads certification is best


Google Ads is a powerful platform for businesses to reach potential customers and drive sales. With its vast array of tools and features, Google Ads can be a bit overwhelming for beginners. However, getting certified in Google Ads can help you become more proficient in the platform and help you stand out from the crowd. In this blog post, we’ll take a closer look at the different Google Ads certifications available and help you decide which one is best for you.

Google Ads Certification Overview

Google offers a variety of certifications for different areas of the Google Ads platform. These include:

Google Ads Certification: This certification covers the basics of Google Ads and is suitable for beginners who want to learn the fundamentals of the platform. It includes two exams: Google Ads Fundamentals and one additional exam from the following options: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

Google Ads Display Certification: This certification covers the basics of advertising on the Google Display Network. It includes one exam on Display Advertising.

Google Ads Search Certification: This certification covers the basics of advertising on the Google Search Network. It includes one exam on Search Advertising.

Google Ads Video Certification: This certification covers the basics of advertising on YouTube and the Google Video Partners. It includes one exam on Video Advertising.

Google Ads Shopping Certification: This certification covers the basics of advertising on Google Shopping. It includes one exam on Shopping Advertising.

Google Ads Apps Certification: This certification covers the basics of advertising on mobile apps. It includes one exam on Mobile Advertising.

Which Certification Is Best for You?

The answer to this question depends on your goals and your experience with Google Ads. If you’re just starting out and want to learn the basics of Google Ads, the Google Ads Certification is the best place to start. This certification will give you a solid foundation in all aspects of Google Ads and help you understand the platform’s features and tools.

If you already have experience with Google Ads and want to specialize in a particular area, you may want to consider one of the other certifications. For example, if you’re interested in advertising on YouTube, the Google Ads Video Certification would be a good choice. If you want to advertise on Google Shopping, the Google Ads Shopping Certification would be the way to go.

Ultimately, the best Google Ads certification for you depends on your goals and your experience level. If you’re new to Google Ads, start with the Google Ads Certification and work your way up from there. If you have experience with Google Ads and want to specialize in a particular area, choose the certification that aligns with your interests.

Conclusion

Getting certified in Google Ads is a great way to demonstrate your knowledge and expertise in the platform. There are a variety of Google Ads certifications available, each with its own focus and exam. The best certification for you depends on your goals and your experience with Google Ads. If you’re just starting out, the Google Ads Certification is the best place to start. If you want to specialize in a particular area, choose the certification that aligns with your interests. Good luck on your Google Ads certification journey!

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