when did content marketing become popular


Content marketing has been around for centuries, but it wasn't until the rise of digital media that it became a popular marketing strategy for businesses. Let's take a look at the history of content marketing and how it became the essential marketing tool it is today.


The earliest forms of content marketing date back to the late 1800s when companies began producing magazines and newspapers to promote their products. For example, John Deere, a company that manufactures farm equipment, started publishing a magazine called The Furrow in 1895. The magazine provided farmers with useful information on farming techniques, which helped build trust and credibility with their audience.


In the 20th century, content marketing continued to evolve, with companies using radio and television to promote their products. For example, in 1937, Procter & Gamble created a radio soap opera called "Ma Perkins," which featured a fictional character who used their products.


However, it wasn't until the 1990s that content marketing became popular as we know it today. With the rise of the internet, companies started creating websites and producing content to attract and engage their audience. The first blog was created in 1994, and by the early 2000s, blogging had become a popular way for businesses to share their expertise and connect with their audience.


In the mid-2000s, social media emerged as a powerful tool for content marketing. Companies started using platforms like Facebook, Twitter, and LinkedIn to share their content and engage with their audience. By providing valuable information and building relationships with their followers, businesses were able to increase their brand awareness and drive traffic to their websites.


Today, content marketing has become an essential part of any successful marketing strategy. According to a report by the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers consider it a key strategy. With the rise of new technologies like artificial intelligence and virtual reality, we can expect content marketing to continue to evolve and become even more important in the years to come.


Learn content marketing from digital marketing training in Bangalore for the better development of your business.

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