How Google Ads works

 Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google search results pages (SERPs) and other Google properties. When someone searches for a keyword that a business is bidding on, their ad may appear at the top of the SERP. If someone clicks on the ad, the business pays Google a fee.

How Google Ads works:

  1. Advertisers create a Google Ads account and set a budget.

  2. Advertisers choose keywords that they want their ads to appear for.

  3. Advertisers set a bid for each keyword.

  4. When someone searches for a keyword, Google Ads holds an auction to determine which ads to show.

  5. The ads with the highest Ad Rank scores are the ones that show.

The Ad Rank score is calculated by multiplying the advertiser's bid by the Quality Score of their ad and landing page. The Quality Score is a measure of how relevant and useful Google thinks your ad is to the person who is searching.

Factors that affect your Ad Rank:

  • Your bid: The higher your bid, the higher your Ad Rank will be.

  • Your Quality Score: A higher Quality Score will give you a higher Ad Rank.

  • The competition: If there are a lot of other advertisers bidding on the same keyword, your Ad Rank will be lower.

Different types of Google Ads:

There are three main types of Google Ads:

  • Search ads: These are the text ads that appear at the top of SERPs.

  • Display ads: These are the image or video ads that appear on other Google properties, such as websites and YouTube videos.

  • Shopping ads: These are the product ads that appear at the top of SERPs and on the Google Shopping tab.

How to create a Google Ads campaign:

To create a Google Ads campaign, you will need to:

  1. Create a Google Ads account.

  2. Choose a campaign goal.

  3. Set a budget.

  4. Choose your keywords.

  5. Write your ads.

  6. Set your bids.

Once you have created your campaign, Google Ads will start showing your ads to people who are searching for your keywords. You can track your results in the Google Ads dashboard and make adjustments to your campaign as needed.

Tips for creating a successful Google Ads campaign:

  • Choose the right keywords. Your keywords should be relevant to your business and the products or services that you offer.

  • Write effective ads. Your ads should be clear, concise, and persuasive.

  • Set realistic bids. You don't want to overspend on your bids, but you also don't want to set your bids too low, or your ads won't show up.

  • Track your results and make adjustments. Regularly check your Google Ads dashboard to see how your campaigns are performing. Make adjustments to your keywords, bids, and ad copy as needed.

Google Ads can be a powerful tool for businesses of all sizes. By following the tips above, you can create a successful Google Ads campaign that will help you reach your target audience and grow your business.


Learn this from the digital marketing training in Bangalore.

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