Who is Google's ad agency?

 Google is one of the largest and most successful companies in the world, and its advertising business is a major part of its revenue stream. But who is Google's ad agency?

The answer is: it depends.

Google does not have a single ad agency of record (AOR). Instead, it works with a variety of agencies on different projects and campaigns. This allows Google to tap into a wide range of expertise and creativity.

Some of the agencies that Google has worked with in recent years include:

  • Bartle Bogle Hegarty (BBH): BBH is a global advertising agency that is known for its creative and innovative campaigns. It has created some of Google's most iconic ads, such as the "Loretta" Super Bowl ad and the "Year in Search" video series.

  • Droga5: Droga5 is another global advertising agency that is known for its creative and strategic work. It has created campaigns for Google such as the "Year in Search" video series in 2019 and 2020.

  • Essence: Essence is a global data and measurement-driven advertising agency. It helps Google to develop and execute its marketing strategies across all channels.

  • Google Creative Lab: Google Creative Lab is Google's internal creative agency. It develops and produces innovative and experimental advertising campaigns for Google and its products.

In addition to working with these and other agencies, Google also has its own in-house marketing team that develops and executes campaigns for Google products and services.

Why doesn't Google have a single AOR?

There are a few reasons why Google doesn't have a single AOR. One reason is that it wants to have access to a wide range of expertise and creativity. By working with different agencies, Google can tap into the best and brightest minds in the advertising industry.

Another reason is that Google wants to be able to work with agencies that have a deep understanding of its products and services. The agencies that Google works with have a lot of experience in creating and executing campaigns for Google products, such as Google Search, Google Maps, and YouTube.

Finally, Google wants to be able to maintain a high level of quality and consistency in its advertising. By working with a variety of agencies, Google can ensure that its campaigns are always fresh and innovative.

Conclusion

Google does not have a single ad agency of record. Instead, it works with a variety of agencies on different projects and campaigns. This allows Google to tap into a wide range of expertise and creativity, and to ensure that its advertising is always fresh and innovative.


Learn this from the digital marketing training in Bangalore.

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