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2023 Content Marketing Trends You Can't Afford to Ignore

  It can be difficult to stay on top of all the trends in content marketing, especially when those trends are changing so rapidly. On average, there’s almost one new trend every month, and it’s easy to get bogged down by trying to stay current with everything out there. Before you find yourself buried under the latest tactics, take some time to plan ahead for what content marketing will look like in five years—you just might be surprised at what you find! The Proliferation of Video: Video is quickly becoming one of the most important forms of content for marketers. From Facebook’s live video features to Instagram Stories, and Snapchat filters, there are countless ways for you to use video in your marketing efforts. Video has also become more accessible and easier than ever before with the advent of smartphones and mobile devices. According to Cisco, 81% of people globally watch videos on their smartphones daily. And with over 6 billion mobile devices expected by 2020 (including tab...

COVID-19: The Great Marketing Disrupter

One of the fastest-growing trends in marketing comes in the form of big data and predictive analytics, which can be used to understand customers’ needs, wants, and behavior patterns in real-time. COVID-19 is one example that allows you to understand customer behavior in real-time, resulting in better resource use and more profit. But how does it work? What does it do? And why should you care? Introduction:  Covid-19 was released in the U.S. in 2008 and has been a game changer for marketing ever since. Covid-19 is a new drug that cures any type of cancer, with some exceptions. Hospitals are now scrambling to find patients who qualify for the new drug, which means they will have more money to spend on marketing because they won't need as much funding from pharmaceutical companies and charities. COVID-19 is also an opportunity for marketers to come up with new ways to promote themselves because they'll need to find creative ways to attract patients to make up for lost revenue from...

7 Social Media Trends to Watch Out for in 2023

  Do you remember your first cell phone? Likely, it didn’t have many of the features we take for granted these days. It certainly wasn’t as small, compact, or aesthetically pleasing as today’s smartphones and tablets. As technology has advanced, so have our devices and how we use them to interact with one another and the world around us. It stands to reason that the same will happen with social media platforms over time — especially in the coming years as we approach 2023! 1) The Rise of Messaging Apps: Messaging apps are on the rise, and it's projected that by 2022, messaging apps will surpass social media platforms. In fact, Facebook Messenger has more than one billion monthly active users. That said, there are some trends to watch out for. For example, voice-activated assistants like Siri and Alexa are becoming more popular among consumers as well as developers. Voice search queries increased by 75% from 2016 to 2017, this trend is projected to continue. Furthermore, as more peo...

Is AI Taking Over the World? Here's What You Need to Know.

The use of artificial intelligence has become so commonplace in today’s world that you may not even realize it. AI isn’t just something that’s used in big technology companies like Google, Facebook, and Microsoft; it’s being applied to everyday activities like driving cars and filling out forms, creating new ways to do the things you already do—but more efficiently and automatically. Introduction: Artificial intelligence is on the rise, and it seems like a lot of people are worried about what this means for society as a whole. There are many different opinions on how we should react and whether or not we should be afraid at all. Some people think that AI poses a serious threat to human life, while others think that it will make our lives easier by taking over manual labor jobs that humans don't want to do. We're going to take an in-depth look into both sides of this argument so you can decide what you believe about artificial intelligence and whether or not it's something w...

Google & Facebook Want You Over: How They Plan to Keep You Hooked

Both Google and Facebook are trying to win your loyalty now, and they’re going to great lengths to do so. Their strategies are different from each other, but their goal remains the same: keep you coming back day after day, week after week, month after month, and year after year. The more time you spend using their products, the more money they make in ad revenue, and the more opportunity they have to personalize their products around your preferences. The Role of Technology in Our Lives: Technology is an integral part of our lives. We use it for everything from listening to music and watching TV, to checking our bank balance and reading the news. It's a big part of how we communicate with friends and family too, whether through email or texting. But how much do we really know about the companies that are shaping how we live? What does their future look like? And what's being done about privacy concerns? Let's take a closer look at two of the most influential  players in the...