2023 Content Marketing Trends You Can't Afford to Ignore
It can be difficult to stay on top of all the trends in content marketing, especially when those trends are changing so rapidly. On average, there’s almost one new trend every month, and it’s easy to get bogged down by trying to stay current with everything out there. Before you find yourself buried under the latest tactics, take some time to plan ahead for what content marketing will look like in five years—you just might be surprised at what you find! The Proliferation of Video: Video is quickly becoming one of the most important forms of content for marketers. From Facebook’s live video features to Instagram Stories, and Snapchat filters, there are countless ways for you to use video in your marketing efforts. Video has also become more accessible and easier than ever before with the advent of smartphones and mobile devices. According to Cisco, 81% of people globally watch videos on their smartphones daily. And with over 6 billion mobile devices expected by 2020 (including tab...